A web design can seriously transform a business - if it’s built the right way.
For a website to become a powerful tool for your business it needs to be built correctly from the ground up. We understand what it takes to create a web design that achieves your business goals, whether that’s more leads, more sales or more credibility.
Creating a successful website requires a combination of creativity and vision, good communication between all parties and technical savvy. Our experience has helped us design a proven development process that ensures we get the best possible result that exceeds or meets your expectations.
How we do web design
1 – Website Audit & Discovery
Before we start designing and building your new website we need to fully understand your business and what you want to achieve. Then we can build a site with a clear list of objectives and, crucially, we can measure the success of the web design once it is launched.
2 – Content Creation
Ok, so your new website has been thoughtfully designed and developed ensuring it performs impeccably, what’s missing? Well, you’ll need similarly well researched and considered text, imagery and other content throughout the website design. Again a user-centric approach here is important as we need to ensure that the content works in concert with the other elements to achieve your goals, whether that be a sale, booking or an enquiry.
3 – Website Information Architecture
Before starting the web design phase we need to map out all of the sections, pages and features. We do this by way of an Information Architecture document – your new website’s plan. This allows us to see where everything will live and how website interactions will take place.
4 – UX (User Experience) Design
The web design stage of the process is centred around the users of your website. We examine your business goals and then consider how your users will view and interact with the site?
5 – Web Development
Web development is a very broad term with varied definitions but for us it refers to the technical aspects of building a website. In our view for a website to be successful, it needs to be developed by a professional. A professionally developed website is robust, reliable and secure and makes use of the best tools and techniques.
How our web development process works.
Below is a typical breakdown of our development process.
I. Project Commencement Phase
Market Research, site-mapping and development strategy will be performed.
II. Web Design Phase
Based on the supplied content, mockups are produced for your feedback & approval.
III. Development Phase
The website will be built in line with the approved sitemap and design layouts.
V. Draft Submission
A staged draft website will be provided to walk through, any design feedback will be noted.
V. Review & Client Acceptance
Website amendments will be actioned based on your feedback and prepared for signoff.
VI. Site Launch and Live QA Testing
Site launch and final rounds of quality assurance checks are performed.
6 – Content Management System
We like to give you as much control over your website’s content as you want. We do this by creating your WordPress and Shopify web design and tailoring the site specifically to your needs. We can also provide maintenance and ongoing support so you can always keep your site up to date and fresh.
7 – Website Hosting
Website Hosting is essentially where we place your web design on the web. It is the rental of space on a server where your website will live. Naturally, this needs to be of a high standard to ensure that your website is not constantly going down or takes ages to load or is prone to getting hacked. Our Web Hosting service utilises high-end Australian based servers that are setup to be super secure and reliable.
8 – Maintenance & Support
Modern, professional websites are dynamic business tools. They exist in an environment of constantly changing and updating variables and they need regular upkeep to ensure that they are running efficiently and securely. Our Support and Maintenance packages allied to our Web Hosting provide a high level of reliability and mean your website is working as hard as possible for your business.
Frequently Asked Web Design Questions
Do I need a professionally built website?
You’re just about to start the journey of creating a website for your business or brand, but where do you start? You could be planning on demolishing an old website to build something engaging and functional in its place or maybe you are starting on fresh soil with a new vision for your online marketing. Either way, these FAQs will help you think through why you are building the website, who it is for and what will serve their needs. When you understand what drives your customer, your website will appeal to their needs and they will find it easier to navigate and respond to your call to action. Our goal is to help you connect with the online audience and ideal client/customer personas and positively impact your bottom-line.
For many businesses, a website is the front door for their customers. Even if a business relies on foot traffic like a retail store does, the public will often visit a website before they visit the business. Word of mouth advertising is very important to the goodwill of a business and when someone hears about your business they will often look you up online to see if you have the services and credibility they are looking for.
You’ve probably done it yourself. By visiting the front page of a website you quickly decide if they have the goods or services you want. You are quickly evaluating if they are aimed at your market and if they provide their services at the right time, price and place to suit you.
How much does a website cost?
The price of each website is subjective and depends on your available resources as well as the scope and complexity of the project. To give you a better understanding of what to expect we generally take a solution based approach to ensure we are able to deliver the best possible outcome to suit your companies budget.
Why WordPress web design?
We offer complete WordPress website design and development that includes branding, search engine optimization, and a focus on visitor conversions. While we use technology and code, we focus on the customer journey and the user experience. Our web design projects start at the search engine results page and migrate through content and call to actions. We want to help to help you create a digital transformation that is focused on your customer, their experience, and how this journey delivers revenue and ROI to you and your organization.
Do you do build Shopify eCommerce websites?
Yes, we do. We’ve developed e-commerce many websites on both WordPress and Shopify platforms. If you want to accept online payments, we’ll walk you through the options and help you choose a solution that’s right for you.
Are your website designs responsive?
We typically take a content-first and mobile-first design approach when possible as this has historically been proven to yield the best results. This allows your website to work and look great smartphones, tablets, laptops, desktops, and even big digital television screens.
What happens after the site is built?
Once your website goes live the next step is to ensure it is well maintained and you have support for ensuring the structural, aesthetics and functional integrity of your new site. This is also a crucial time to seriously consider the use of online marketing tactics like Google Ads, SEO (Search Engine Optimisation), email marketing (EDM) in conjunction with data analytics and reporting to ensure ongoing improvements and data-driven decision making.