Rank higher on Google with the help of SEO experts based in Brisbane.
Web Ignite offers a level of service, quality and transparency rarely found in the search engine optimisation industry. We achieve fantastic results due to our many years of experience and our passion for research and development. We understand what it takes to make an SEO campaign successful and have achieved great success online for both ourselves and our clients.
We believe that the success of SEO relies, not on a single approach, but on a number of factors and optimisation methods which are orchestrated properly and refined by data-driven decisions.
How we approach SEO campaigns
SEO or Search Engine Optimisation involves improving a website’s visibility online through the use of on-page and off-page tactics and techniques to increase viewership on a search engine listing like Google Search.
On-page tactics include content, code and website architecture whilst Off-page tactics are specific to external factors like inbound links, relevancy, proximity, history, online reputation and popularity.
Our approach goes further than getting you to rank for specific phrases and involves proactively identifying onsite improvements to improve the customer journey, conversions and user experience using industry trusted best practice as well as Google’s Search Quality Guidelines.
Frequently Asked SEO Questions
How much does SEO cost?
The budget requirement for SEO campaigns will be heavily dependant on the scope and complexity of the project. Just as no marketing plan suits every business, there is NO “blanket strategy” that will work for every business sector and industry. Our approach is to take every project and carefully consider the best way of achieving the best possible results and provide a that is fair for your specific business requirements.
How long does it take to get on the 1st Page of Google?
Every website is different and due to this, the timeframes to get within the first 10 listings in Google Search differ across most campaigns. Google is constantly improving it’s algorithm and this occasionally affects how, why, where and when a website ranks. Generally speaking, you should start seeing clear movement for your targeted keywords within the first 3 months and usually expect to reach the 1st page within the first six months from ongoing SEO efforts. It is not uncommon to see rankings within a couple of months or even weeks but this cannot be guaranteed since factors like a single algorithm change can drastically change what is typically required to rank.
What’s the difference between Organic vs. Paid results?
Organic results refer to any search engine listing that does not require you to directly pay a service like Google to show up in the results. This is what makes SEO extremely competitive as you would have numerous websites all competing to show up on the first page.
Paid results are PPC adverts like Google Ads which require you to purchase advertising space directly from the search engine.
Which is better, SEO or Google Ads?
SEO and Google Ads have their pros and cons. SEO is a long term ongoing marketing practice that typically needs at least a 6-12 months of patience and commitment to see results come to fruition.
Google Ads on the other handle are more like a tap since if you start paying for clicks today it is possible to see the results in a matter of days, hours or even minutes. This does also mean that once you stop running those Ads you will stop receiving leads from them.
SEO, on the other hand, is different. Once you get the optimal listing for relevant and efficient keywords, you will not be paying for each lead. Your business can focus on other terms and work on maintaining your position for the current ranking.
Organic results typically elicit more clicks on Google Search but a combination of both is usually recommended due to their respective Pros and Cons.
What is your SEO Strategy?
We take an analytical and data-driven approach to SEO and include both qualitative and qualitative aspects to inform each strategic decision. We ensure full transparency throughout the entire process and update you on the motives driving those decisions on a frequent basis.
Each SEO strategy involves auditing the website to identify SEO opportunities and factors in both On-page and Off-page factors to identify elements that require the most urgent attention as well as ensuring the underlying principles for best practice are adhered to.