Ads Management from Brisbane-based Google AdWords experts
Google Adwords is one of the fastest ways to accelerate your online sales. We set up, manage and optimise campaigns for startups and multinationals alike.
Our Adwords management services are extensive. We refine your campaign month after month to continually improve your return on spend. We take a data-driven approach to everything we do and PPC is no exception. We utilise industry-leading data analysis tools to provide in-depth insights and discover new opportunities for you to attract customers.
How we approach Google Adwords campaigns
We pride ourselves on quality campaign management and provide you with 100% transparency, strategy and reporting for your campaigns.
Searching for the right business used to be an ordeal for consumers; now it’s easier than ever, with competition running rampant. That’s why all businesses big and small are using Google Ads (previously known as AdWords). Whether it’s for a new product or promotion you’re currently running or you just want to be appearing higher up in Google search results, we know all the tricks to help you become visible online and that’s why we’re amongst the best AdWords Management companies in Brisbane.
The process we go through to help you shine bright includes thorough keyword research for the initial campaign to ensure that you’re getting all of those hidden gems, and that you aren’t going to be fighting with everyone to show up on the front page. We will then do ongoing analysis of the current keyword phrases; seeing what works, seeing what doesn’t and switching it up accordingly. We will also constantly look for new phrases to add into your plan that will help you get an edge over the others.
We’ve had plenty of experience in ensuring our customers are seen by all the right people, so whether you need a search or display ad or are just looking to reel back in those customers that got away with a remarketing campaign, we’re one of the best AdWords marketing teams you’ll find.
Frequently Asked Google Ads Questions
Are Google Ads and SEO the same?
Google offers advertisements which appear in search results on google.com with the use of Google AdWords or advertisements that appear on other websites through the Display Network and Google’s AdSense program. Commonly known as SEM (Search Engine Marketing) these pay-per-click advertisements allow advertisers to run campaigns targeted to their intended audience dependant on what the end-users have searched.
The sponsored results (Ads) are denoted with a green “Ad” label whereas the results that appear below the Ads are referred to as organic results.
SEO or Search Engine Optimisation pertains to every non-paid organic result available on google.com.
Do Google Ads work for all industries or business models?
Every industry is different and budgets requirements, laws and tactics vary between different industries and verticals. We assess every account in adherence to best practice, industry benchmarking as well as our extensive experience to help you determine it’s appropriateness for your industry, business model and budget.
To get the best out of your digital marketing budget it is recommended using a strategy that includes Google Ads as well as search engine optimisation (SEO).
How much does it cost to advertise on Google?
To run an Ad campaign you would set a budget which limits the maximum amount that will be used for your Google campaign. The amount is paid to Google and consumed when people click on your ads. The cost of each click is determined by Google based on the quality of ads and auctions conducted between advertisers.
Even if your Google Ad does appear for a search query, you are only charged if the user actually clicks through to your site.
Monthly fees to research, strategise, execute and maintain your ongoing Google Ads campaigns are typically fixed and dependent on the complexity of each marketing initiative.
How does Google Ads management work?
We measure and report on the success of your campaign and improve the cost per click and minimise your cost per lead. And if your money would be better spent elsewhere, we’ll tell you.
Our Adwords experts know how to set up, optimise and manage your campaign from scratch. How to identify and target your audience. How to schedule, manage and write ads that convert eyeballs into clicks.
Can we pause an Ad campaign and resume it later?
It is possible to pause and resume campaigns and encouraged to have different campaigns running simultaneously. It is important to realise that once Ads stop running for a certain campaign or keyword group, the associated revenue stream will also cease. For high-value keywords, it is recommended reducing campaign budgets as opposed completely turning off the campaigns.