Harness the power of EDM (Email Marketing)
EDM or Email marketing is still one of the best value communications channels that your brand can have in its arsenal. With the percentage of the population now on mobile it’s a must do for your brand. It’s more personal, targeted, timely and very low cost.
Email marketing campaigns allow you to distribute information to a wide and specific audience, without the costs of traditional print or screen advertising. With regular email communication, email marketing will enable you to remain in the minds of your target consumers, so you will be on the front line when they require your products or services.
Web Ignite will manage your complete EDM campaigns, as a one-off or on an ongoing basis. We’ll do it all – design, segmentation, automation, action triggers, system integrations and more.
How we approach Email Marketing campaigns
As email service providers get better at filtering, and subscribers get tired of being inundated with hundreds of messages every day, your consumers demand more value.
At Web Ignite we help you send emails that reach your contacts and sell your brand through personalized, strategic, data-driven and engaging next-steps.
Data, segmentation, frequency, user journey and relevance to consumer profiles are core factors that drive our strategic decisions with the goal of reaching your prescribed business objectives.
Through our detailed discovery process and collaborative approach, we learn your business inside and out, your definition of success, what’s working, what’s not, and most importantly, what is needed to address and achieve your overarching goals.
This enables us to create a blueprint that clearly outlines defined tactics to consistently drive efficiency, growth, and consumer value over time.
Frequently Asked Email Marketing Questions
Is email still an effective online marketing tool?
If you’re not writing something that your audience cares about, you won’t get their attention, even if you do land the email in their inbox. The emails should be directly tied to the subject line and written in a short, consistent way that makes it quickly readable and easily digested.
Good content marketing like this is centered on your customers. We help you focus on what problems and pain points your consumers have and write about them. It is crucial to learn about their habits and hobbies and pair your expertise with content that will strike a chord with them.
How do we decide out what to write about?
If you’re not writing something that your audience cares about, you won’t get their attention, even if you do land the email in their inbox. The emails should be directly tied to the subject line and written in a short, consistent way that makes it quickly readable and easily digested.
Good content marketing like this is centered on your customers. We help you focus on what problems and pain points your consumers have and write about them. It is crucial to learn about their habits and hobbies and pair your expertise with content that will strike a chord with them.
How often should we be sending emails?
Through data analysis and testing we will help you discover the frequency timing and relevance of your email campaigns for specific segments and consumer profiles.
Send email as often as people want to hear from you. You’ll only find that out by running tests that help you determine how much is too much.
What’s the difference between newsletters vs email marketing?
Email marketing is designed to encourage your potential consumers to take at least one action, to subscribe or buy with a level of urgency. These emails focus on leading towards a particular sale or call-to-action and respond directly to an action that has occurred within another email communication or on your website, such as cart abandonment.
The purpose of a newsletter is to inform and engage your audience with your brand and area of expertise, as well as build a relationship with potential customers. Newsletters are published on a regular schedule and offers loads of free content with very little sales promotions.
Web Ignite will assist you in creating SMART objectives for your email campaigns to help ensure you have the right mix of branding versus sales content.
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